For the Freemans Sporting Club 2013 F/W season, Friends & Family concepted a look book to highlight the FSC man. Providing creative and art direction for the shoot, our team embraced the FSC man’s love for automobiles as a way to define his rugged yet refined qualities. The look book reflects part of a larger branding effort to further establish FSC’s identity as a company that offers versatile garments, appealing to the stylish, self reliant man.
Photography: Emiliano Granado
